Why Building a Database Is Crucial For Your Business?

by Blog

Why Building a DataBase Is Crucial For Your Business?

July 7, 2020 by Pedro Meneses

Building your database (subscriber’s list) is an important role in the growth and expansion of your business.

If you aren’t generating leads or subscribers, you will not be able to attract more people, convert them into loyal customers, and make more sales.

But why is building your database so important? 

First, data is one of the most valuable assets you can have as a business. Without it, you won’t have the contact details of potential customers, and you won’t be able to be in a position to market your business well and generate more sales.

If you aren’t able to keep consistent communication with your audience, you can’t build relationships or trust, which translates to fewer sales and frustration in your marketing efforts.

And NO, there’s nothing wrong with asking people for their contact information, as long as you are doing it professionally and protecting their privacy.

So how can you build your subscriber’s list to grow your sales? 

Landing Pages 

One of the best ways to generate more customers is through landing pages. The purpose of these pages is to create an offer that can give something of value to your audience in exchange for their information.

You need to design them in such a way that your visitors will be convinced to give you their information. After you collect this information, you can trigger your retargeting campaigns, monthly newsletter, and keep them informed of your future events and releases.

Video marketing

YouTube reports that users watch 1 billion hours worth of videos every day. That’s a staggering number, especially if you take into account that YouTube is just one of many video-supported channels out there.

Instagram, Twitter, and Facebook, all support video content, and many are transitioning to become “video first” platforms.

Businesses that learn the skills behind creating engaging videos, will have a leg up over those that only write text-based posts.

Virtual Events

Another great way to build your subscribers list is through your virtual events.

During the pandemic, we saw a good amount of breweries taking their trivia nights, new releases, and tasting events to online platforms, and the positive response from their audience was incredibly high.

These virtual events serve as a great way to establish your credibility and building brand trust among your potential customers, and it helps you interact with your audience at a more personal level too.

The best part about having virtual events is that you can communicate with your attendees in real-time and this helps you build a rapport with them. In return, this can improve the chances of them purchasing from you.

When people can’t attend your events at the taproom but they can attend your online events, you can ask them to register to participate in some giveaway, free merchandise, gift certificates, or anything else that can entice them to provide their information.

People interested in your events tend to be high-quality prospects because they intend to set aside time to attend your live virtual events.

Chatbots 

This is my favorite way to generate subscribers. You can integrate chatbots into your website, app, and social media to be available for your customers 24/7.

The best part about chatbots is that they work atomically without any need to intervene manually. They can respond to the questions posed by your prospects instantly and can handle multiple conversations at once.

This can help you resolve problems quickly and deliver better customer experiences.

Imagine having your business open 24/7 with options for your customers to even place orders after hours to pick up the next day?

You can also use chatbots to collect information from your prospects in a conversational manner. You can also link the chatbots directly to a CRM and email campaign provider so that the lead generation process can be completely automated.

While customers prefer to interact with humans over chatbots, there’s little question that a chatbot is superior in terms of user experience to a “contact us” form.

Lead magnets 

A lead magnet is a marketing term for a free item or service that is given away to gather contact details; for example, lead magnets can be trial subscriptions, samples, giveaways, coupons, gifts, and other freebies.

As a result, they can be of immense value to your prospects and if they can get them in exchange for their email address and name, many might be happy to do so.

Your prospects may not want to give out their information. However, you can increase the chances of them doing so by incentivizing them with lead magnets.

Make sure that you highlight the lead magnet well. Let your prospects know that they can get their hands on the incentive if they share their contact information with you. This can help you boost your lead generation efforts.

These are some of the many ways you can get creative now that many industries are entering the digital era of business. A combination of these and several other tools, it is what I like to call a fine-tuned sales machine.

This sales machine not only can help you get in front of more people but skyrocket your sales and your presence in the market place.

If you need help putting together a strategy that can help you crush your sales, make sure you Sign Up for a FREE audit of your current marketing and sales strategies.